About TRBE

When we look at how our education system is built, the value is placed most on languages, numbers, logic and analysis.  When budgets are cut, the first department to go is the arts, a field often seen as disposable.  Payscale’s studies over the past four years have consistently revealed the top paying jobs were in mathematics, economics, and engineering (all left-brain dominant) with the lowest paid jobs being in education, the arts, and social work (more right brained).

It is ingrained at an early age that left-brained processes are the most valued and society rewards this with the highest salaries.  Our natural tendency as human beings to play and create is neglected, if not dismissed as irrelevant, as we become adults.  Most of us had no choice but to be left-brained dominant.

The cost: when individuals and businesses hit road-blocks, dissatisfaction, or plateaus they have limited access to all possible solutions due to the diminished ‘right brain’ thinking skills.

The brain is divided into two hemispheres responsible for different processes, communicated by the corpus callosum, a thick band of nerves that connects the two hemispheres.  The left-brain is responsible for analysis, language, numbers and linear thinking.  It is reality based, practical and responsible for our judgments and logic.

The right brain is the risk taker and big picture oriented. It uses feeling and intuition for decision-making, processes via symbols and images, and is responsible for our imagination.  Our memories, subconscious thoughts and feelings, best ideas, and creative power are housed here, but often kept prisoner by the left-brain’s verbal filter, suppressing our full self-expression.

Although technically, we are never only using half of our brain, when we are faced with a challenge, because of how most of us were raised to learn, we often will go to ‘autopilot’ to a preferred way of thinking, creating an imbalance from untapped resources.

The Right Brain Entrepreneur is founded on the concept that western society and education trains entrepreneurs and companies to build businesses using mostly ‘left brain’ processes, leaving half of a brain untapped and limiting the full human potential.

By tapping into your entire brain as an entrepreneur, you expand your ability to overcome challenges, improve effectiveness, and skyrocket the results of your business, quickly beating your competition.

When it comes to business education, the right-brain is completely neglected. When have you ever seen an art class or creative brainstorming course as a part of a MBA curriculum? Most entrepreneurs approach their business with the left-brain, using logic, numbers and practical, ‘tried and true’ methods. This is useful and works but is limiting.

Tapping into the right brain in a left brain-dominate society gives businesses and entrepreneurs a competitive advantage.